Steps that an organization can take to define its target customers and plan the delivery of its value proposition to them, supported by excellent sales and marketing execution.
Establishment of a new go-to-market model to enter new categories or markets, and also for established businesses that aim to gain a competitive advantage and target incremental growth in mature, highly competitive categories.
Maximizing overall profit while increasing margins and/or market share.
All of the above are correct but these definitions are a bit unspecific.
In simple words, Commercial Excellence by RexRea definition is a group of activities which will:
Need to develop a new sales strategy? Or the existing one is not performing? Got a new product you want the world to know about? We can help.
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